Starbucks Corporation and Brand Loyalty Essay Example for Free

Starbucks Corporation and Brand Loyalty Essay In today’s highly competitive business markets, a consumer’s loyalty to a brand often adds reassurance to the company’s stable and lasting position in the marketing world. As the new year continues to unravel, brands must maintain strong marketing strategies in order to keep their current buyers interested as well as capture the eye of new buyers. Brand loyalty after all, is the consumer’s conscious and unconscious decision, expressed through intention or behavior, to repurchase products from a brand continually. It occurs when the consumer perceives that the brand offers the right product features, image, or level of quality at the right price. One of the industry’s most successful companies, with over 19,000 stores worldwide, is Starbucks Corporation. Through the use of various marketing tactics, Starbucks has established itself as the largest coffeehouse company in world with a continuously expanding flock of loyal consumers each year. Pricing: As the leader of the coffee market, Starbucks Corporation is known for setting its prices on a simple idea: providing high value products at a moderate cost. When consumers are drawn to a product they find worthy of their money, they often are willing to pay any cost to attain the item. For Starbucks’ loyal consumers, quality is key. To maintain its brand loyal consumer base, Starbucks ensures their buyers quality coffee to justify its costs. Differentiation: Starbucks spends a large sum of time and energy annually to differentiate itself from its competitors. When one steps foot into one of the coffeehouses’ many locations, he or she will immediately be exposed to the music played in the shop as well as the types of products the shop sells, from bags of freshly ground coffee to jazz CDs. Starbucks also tries to stay up-to-date on the latest technology, often times being the first to introduce the newest advancements to its customers. Through new approaches such as location-based promotions and mobile payments, Starbucks uses various techniques to set itself apart from other coffeehouses in the hopes of attracting brand loyal consumers. Customer Service/Satisfaction: Starbucks has always been strongly devoted to providing its customers with quality service. To ensure this goal is achieved, the company aims to hire motivated and committed employees. Each individual hired by the brand is employee trained for all classes of employees, including part-time workers. Starbucks relies on its baristas and other frontline staff to provide customers with the best â€Å"Starbucks Experience†. My Starbucks Rewards Card: Another tactic Starbucks has used to reel in brand loyal consumers is the introduction of the â€Å"My Starbucks Rewards Card† in 2009. The free, no-contract rewards system allows customers to accumulate stars for each purchase they make at a Starbucks shop. Each star collected is put towards the three level reward system, qualifying card owners for free drinks on birthdays and other benefits. Similar to a reloadable gift card, card users can check there can easily assess and manage their card balances online. The My Starbucks Rewards Card is the perfect way to attract and keep brand loyal Starbucks consumers since customers have the incentive of earning rewards for simply buying products from their favorite coffeehouse. Starbucks’ Social Media Strategy: In addition to operating fan accounts on Twitter, Facebook, and YouTube, Starbucks also owns its own version of a social networking site called, MyStarbucksIdea. com, where customers are asked to contribute their ideas on anything related to Starbucks. The site allows to users to see what others are suggesting, vote on ideas and check the results. MyStarbucksIdea. com is a brilliant and important aspect of Starbucks social media strategy. Users who are part of this network feel that they have some role in the decision making process of the company and it makes them feel a part of it. Starbucks employees also play role in the company’s social media strategy by participating in the blog entitled, â€Å"Ideas In Action†. This blog is written by various Starbucks employees and discusses how the brand is incorporating the ideas submitted by users on MyStarbucksIdea. com. The blog keeps customers in the company loop by keeping them informed regarding what is happening with their ideas. This strategy helps to increase the loyalty of consumers to the brand as well as showing potential customers, â€Å"Hey, we care about what YOU have to say†. Free Samples: On Tuesday, January 12, 2012, Starbucks Coffee released a new roast of its famous coffee, the â€Å"Blonde Roast†. To help introduce customers to its new lighter roast product, the company offered free samples of its brews during a 3-hour event each day, for two days. The research from tasting event called the, â€Å"Find the Roast You Love Most†, showed that more than 54 million U. S. coffee drinker said they prefer the lighter-roast coffee. Customers who came for the sampling were also given free samples of the light roast to brew at home and a $1 off coupon off a pound of any Starbucks coffee. By offered free samples of their new product to the public, Starbucks was able to draw forth brand loyal consumers as well as other coffee lovers. Today, Starbucks Corporation is one of the most successful and admired companies in the world. Since the company opened its first coffee shop in Seattle, Washington in 1971, it has expanded into a billon-dollar international brand. From its tasty beverages and treats to its specialty, whole-bean coffee blends, Starbucks has developed strong strategic methods that have led the coffeehouse to success, winning over the hearts of many coffee indulgers. Through strategies of pricing, differentiation, providing quality customer service, introducing a rewards program, social media networking, and free samples, Starbucks has been able to acquire thousands of brand loyal consumers each year.

Hand Guns :: essays research papers

I. Introduction It is estimated that in 1994, 39,720 individuals died from firearm related injuries in the United States . This figure is very alarming, especially when one considers this number not as a statistic, but 39,720 human beings. The issue that will be addressed is one that brings with it great controversy. Does our right to own guns infringe upon the rights of others to live? Would it be a greater injustice to ban the right to own guns thus saving lives? Would this action decrease pain and increase pleasure for the majority? I ask that an open mind be kept throughout this presentation, for guns impact two basic rights provided by the Constitution. The first can be found in these words at the end of the introduction: ".in order to promote the general welfare and secure the blessings of liberty to ourselves and our posterity" . The next can be found in the Second Amendment: ".the right of the people to keep and bear arms shall not be infringed" . These two rights clearly belong to all citizens, but now one must question: What about the 39,720 individuals who were killed by guns in 1994. Were their rights upheld, or has a great injustice been committed? Whenever there is an issue which generates great controversy, there are always at least two sides or views which must be considered. There are many degrees of either freedom or control which individuals believe, but they fall into either pro gun control or against gun control. Those who are against restrictions on gun control are represented by the NRA (National Rifle Association). The NRA states the Second Amendment as ".the ultimate civil liberty- the right to defend one's own life- without which there are no rights". The NRA strongly defends any and all gun rights, for they see any gun restriction as the beginning of civilian disarmament. Those who are for gun control and regulations also have varying degrees of beliefs, but they all believe that more regulations are in order. Some want the abolition of virtually all guns, while others simply want tougher regulations on applicants desiring a gun. This side also has many organizations which work to represent their beliefs, one of which is HCI (Handgun Control Incorporated). The right to own guns is defended by many for some of the following reasons. The right to own a firearm provides the public with power.

Comparison and contrast of the general facilities and operations at DFW and Dubai Cargo Village

Dallas has a facility with unique features like the automated people mover, under this system the supplier personnel maintain the system while the owner operator the system. Both the supplier and the owner shares the facilities, this system was designed and enforced by the APM program.While in Dubai Cargo they don’t have the automated people movers systems. In terms of their size Dubai center is the bigger as compared to DFW. Both centers are similar in terms of meeting the regulation and standard set out by the aviation authority. (Uher 2005)The `secret sauce` of the UPS Worldport operationThe hidden secret sauce of the worldport is the flex. This is because flex manages the configuration of the building. All the applications which rely on each other know the destination of the package. Flex executes the configuration two times within one particular day.One his done during the night shift (for the packages of the next day) and the other is done during the day shift. (It proce ss over three hundred thousands second day air packages) The package tracking data is fed into the UPS data center in Mahwah, NJ by the two systems (one for international and one for domestic).The information is later used by the customer to locate their luggages or goods via the UPS website. After a package has completed its journey through the one hundred and twenty two miles, the package is directed to a destination chute that is loaded into a container, after which it is then rolled into the aircraft.In the entire process packages are only handled twice by the human beings: this is during loading and when unloading. Before the containers are loaded to the aircraft, they are pushed into the automated scales where they are weighed and checked.As the last container is being loaded into the aircraft, the conveyor’s belts hum ceases momentarily and the worldport becomes almost silent for a short duration. After a few hours a new team of TSG technicians start to inspect the IT hardware as they prepare for the next shift.The system will be reconfigured and a new sort plan will be formulated by flex. This system can be used with other companies, if done it is likely to increase the efficiency of the services that the company is delivering. (Uher 2005)Advantages and Disadvantages of the Hub and spoke system to MASkargoThe disadvantages are: Any disruption at the hub like a security problem or bad weather can result into delays into the entire system. secondly the operation efficiency of the entire system is greatly affected by hub’s capacity, thirdly it is difficult to schedule a flight given that the airline has to take into consideration all the needs of the spokes, lastly different airlines are selecting different cities has hubs this makes it difficult for the airline to get a reliable partner. . (Singh B 2003)The advantages are: it centralizes the operation, this makes it cheaper for the company in terms of management; lastly all the packages can be separated at the hub. (Singh B 2003)The major milestone achieved by Emirates Sky Cargo in 2005-2006Emirates Sky cargo succeeded in achieving the following: they bought three Airbus A 310 301Ft in Germany. This was going to be the first airbus that the airline was going to have. By buying the airbus the company succeeded in increasing the number of customers that they were going to serve, the company has also built a new center which is the biggest in Middle East.Comparison of the Dulles `Building 5` to MASkargo, Qatar and Emirates centersThe cargo building 5 has a handling space that measures 250,000 square feet, it has windows mezzanine office space measuring 37,000 square feet, its aircraft apron space is 440,450 square feet, storage space of 440,450 square feet.This makes it bigger than the MASkargo center in Malaysia; however the building is smaller as compared to Emirates and the Qatar centers. The drainage system of the four centers are the same, this is because they have to adhere to the international standards.The importance of capacity planning to airport management in regards to aircraft or passengersCapacity planning is important because it helps the airport authority to handle the traffic at the airport. Whenever the airport authority knows the numbers of planes that the airport can handle they cannot not allow any excess plane to come into the airport, this will reduce the number of accidents that are likely to occur in the airport as a result of congestion.Reference:Singh B 2003 Cargo crunch Malaysian Business News paper June 16th 2003 issueUher M 2005 Schriftenreihe des Instituts fà ¼r Transportwirtschaft & Logistik PDF retrieved from www.wu-wien.ac

Chapters 6 And 7 Module 2 - 1747 Words

Yinka Jackson PHI2010 ­785622 1) Explain and evaluate Rene Descartes argument for knowledge including the role of skepticism, the evil demon, and god in resolving his doubts. Descartess believed he could doubt everything that could be doubted, and the remainder was be the absolute certain. He utilized skepticism as a means to achieve certainty. To doubt every proposition he utilized the dream and evil demon conjectures. It was questionable whether he was dreaming, or was it actually realty. By trying to prove himself awake, during the time in which he was actually dreaming. During the evil demon conjecture,he brought to question whether a demon wishing to deceive at every turnÍ ¾ having brung about uncertainty in†¦show more content†¦In retrospect he notes that God and nature are the same. Everything that exist is modified by God/Nature. Physical activity coincides with the minds activity, and some thoughts can be switched out for others. 6) Explain and evaluate Anne Conways monism in light of the fact that she argues for 2 distinct substances. Conway believed there was a connection between the most material and spiritual substances. She argued that all created substances depend on God’s decision to create them, and that all creatures have an individual essence that it is common to all. She reported that both the mental and physical properties are created by God, otherwise it stops being what it is. In relation to God, she states he is perfect and therefore exist outside the dimension of time. Conway identifies God as the eternal creator, because he makes creatures as a primary function of what he does. God is eternal. 7) Explain and evaluate the two versions of epiphenomenalism: occasionalism and parallelism. 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